Launched by The Hong Kong Council of Social Service (HKCSS) in 2002, the Caring Company Scheme (the Scheme) aims at cultivating good corporate citizenship. It is specifically geared to building strategic partnerships among businesses and non-profit organisations to create a more cohesive society.
Charlotte Travel has been awarded the Caring Company logos since 2006, recognised the importance of corporate social responsibility, and that more of them are willing to take up that responsibility to care for the community.