U by Uniworld is a new take on experiential travel, with river cruises designed for those with a passion for exploring and a taste for authentic adventures. It will become the first to enter the millennial cruise market with the debut of its U by Uniworld brand. U by Uniworld believed that travel should be for relaxing, exhilarating, convenient and tailored to your interests at all times. The sister brand, the luxurious award-winning Uniworld Boutique River Cruise Collection, features the most professionally trained staff on the rivers. Cruising with U is easy and convenient way to get from city to city or even country to country. On the other hand, you will have several daily options of activities, excursions and events to choose from, all tailored to your travel personality. 

The perfectly sized ships can often dock in the center of cities both large and small, putting you right in the middle of the action from the moment as you step ashore. The ships are double as a social club and venue for meeting like-minded travelers onboard. The ships are decked out with a sleek design, contemporary flair, and tons of exciting elements and extras onboard. Life is too short to stay in one place, which is why the floating boutique hotels have a motor to take you to some of the most incredible share-worthy destinations in Europe, all on one trip with a total of 27 ports of call, 6 countries and 4 rivers.

A river cruise with U is an effortless way to travel from city to city across Europe, completely tailored to your personal tastes. U by Uniworld allows you to pack and unpack one while they take care of all the details in between. You can relax onboard, spend your day and night in town on your own or embark on one of the many carefull curated excursions. The itineraries can take you to some of the most dynamic, inspiring and just plain fun cities in Europe. If your ideal vacation includes a glass of local Rosé and an Instagram-worthy meal, you have come to the right place. The onboard dining features fresh culinary options, made from locally sourced ingredients.